Optimizely @Optimizely

You’re free to create. Free to optimize. Free to grow. The AI platform for marketing. optimizely.com New York, NY Joined January 2010

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giulia de oliveira camargo @giutheginger

7 days ago

today was fun. #opticon

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Shafqat Islam @shafqatislam

3 weeks ago

Announcing the world's first benchmark for marketing, brought to you by Optimizely. Mark-Bench is a living evaluation benchmark for AI on real marketing work. Real briefs, real source files, real output formats, scored against rubrics built by people who do the job. We've been working on this for a while and going public with the current version.

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Optimizely @Optimizely

3 weeks ago

Learn more about Virtual Teammates here: optimizely.com/solutions/virt…

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Optimizely @Optimizely

3 weeks ago

The Virtual Teammates briefing nobody asked for. Works proactively. Built for marketing. Explained under duress. Watch the interrogation.

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Optimizely @Optimizely

3 weeks ago

Optimizely @Optimizely

3 weeks ago

These aren't settings a marketing team should have to manage. They run underneath, on every agent, chat message, and task.

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Optimizely @Optimizely

3 weeks ago

Token prices dropped 50x in two years. Enterprise AI bills keep climbing anyway. Jevons paradox. Cheaper tokens mean more usage, not lower spend. Waiting for prices to fall is not a cost strategy.

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Shafqat Islam @shafqatislam

3 weeks ago

Instinct is hot. But Optimizely is hotter for the enterprise. We just launched our version of AI assistants, except they are agentic marketers and ready to work alongside your human marketing team. We have them in place at dozens of customers. optimizely.com/solutions/virt…

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Optimizely @Optimizely

3 weeks ago

"Employees on day one are given a computer, credentials, and access to the systems and information they'll need to do their job....Things are no different with virtual teammates." Our SVP of Product Kevin Li in @FastCompany by @BrettFarmiloe: optimize.ly/4rC2W7h

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Shafqat Islam @shafqatislam

4 weeks ago

We tested Jev against our production skill selection process this weekend. The results pretty stunning. Speed: Jev was faster at every catalog size, by 15% to 36%. Cost: 7x to 20x cheaper. When I read the Jev announcement I thought it was just a better and faster LLM. But...