Freddie Harrison @freddiewrites
Copy, marketing and social for @sketch + @elyxdesign. Also: dad, husband, fussy coffee enthusiast, occasional runner. freddiewrit.es/newsletter UK Joined February 2009-
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@jordanborth @sketch Thank you Jordan 🥺 I care about them probably a bit more than I should, so it means a lot to know that they’re appreciated!
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@paulozoom They’re calling it Payload because you’re gonna end up paying a whole load for it.
Freddie Harrison retweeted
An important skill in the AI era, next to knowing what to build, is knowing what to consume. AI tools are so powerful that you can absorb ideas and insights from more people than ever before. Knowing who is worth listening to is a very valuable skill these days.
It’s a people game.
marketing is the thing everyone wants automated and the one thing nobody has cracked the top ai labs still have people writing briefs, designers in figma, tons of editors and cracked videographers
No doubt Hector is incredibly talented, but the most interesting thing for me about the discourse with founders saying “they can’t find anyone like him” is that this work, and getting these results, requires trust, cash investment and time in the hire(s) responsible for it. I think the majority of founders who look at this in awe and complain that it’s impossible to find aren’t willing to commit that.
i built @WisprFlow’s paid ads program here’s how i’d rebuild it in 30 days
There’s a rare breed of unpaid ads in the wild and if you can capture them you’re the one everyone in SF wants to hire right now.
Why do they call them "paid ads" what other kind of ads are there?
Same tbh
I test GitHub Actions the way God intended. Commit, push, wait 4 min, fix typo, push, wait 4 min, fix typo again
@thinkrectangles Thank you, that means a lot!
@alex_barashkov If you’re into pizza, Napoli on the Road is one of the best in the world (literally). Definitely grabbing a reservation for.
No-one: Absolutely no-one: Formula 1: “Did you know Singapore has floodlights?”
No-one: Absolutely no-one: Formula 1 journalists: “Antonelli rues”
Wrote about how if you’re marketing a product in 2026, you need to swallow your ego and get out of the way. Your marketing is not the story and it never was. Or…how I was a weird kid that stared at shopfronts! freddiewrit.es/journal/2026/i…
Completing task 2/10 on my todo list at 4pm.
Getting accused of putting out slop because I learned ⇧⌥- when I was in my early 20s.
Typing "--" instead of "—" to prove it's an organic dash vs AI-generated
Unsurprisingly this applies as much to writing with AI as it does to coding or designing or any other output. The writing output of every model is bang average at best. Treat it is as a rough slab of marble that still needs chiselling to turn into something interesting.
convergence to the mean when everyone looks at everyone else to decide what to make, we eventually stop making anything of our own. we copy what works. borrow the language, the aesthetic, the features. we call it learning from the market, following best practices, staying
@MarceloMarfil All Killer No Filler, New Found Glory, and that Millencolin could have easily made it onto mine, so likewise!
It’s giving MySpace but I’ll bite. (Kills me that AWITC isn’t clean artwork but a photo of a CD?!)
The attention economy is dead! Long live the inattention economy! (Or not because it’s pretty terrible and our brains are all slowly turning to gloop) freddiewrit.es/journal/2026/t…
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Christina Warren @film_girl
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