Darrell Evans @mrdarrellevans

CEO, MindShift Digital ($300M+ for clients) Get my playbook to turn marketing and AI into a system so revenue becomes predictable.👇🏾 https://t.co/viTaZtxKG4 mindshiftdigital.co Joined November 2008

Tweets

15K
Followers

17K
Following

5K
Likes

7K

Darrell Evans @mrdarrellevans

4 days ago

Why would anyone pay $50 just to get a single email address? It’s not a mistake. For business brands, high acquisition costs make sense when every new address becomes a direct, low-cost line to your best future customers. The math flips once you measure the lifetime value, not just the sign-up.

0 0 0 47 0

View Details

Darrell Evans @mrdarrellevans

2 months ago

Struggling with campaign vs. ad set budgeting on Meta Ads? In this Inner Circle backstage preview, I break down why campaign budgets can be the smarter, simpler choice when your targeting is consistent and your offer is the same across audiences.

0 0 0 50 0

View Details

Darrell Evans @mrdarrellevans

2 months ago

Don’t assume that a problem with your landing page is the cause for low conversions if your ad callout isn’t crystal clear about who should respond. Fix the callout to the right person before everything else. Train the ad auction on "who" should click and "who" should not.

0 0 0 116 0

View Details

Darrell Evans @mrdarrellevans

2 months ago

The MindShift method in four steps: make peace with reality, make a decision, make a plan, control the controllables. Most business problems don't need more information. They need a decision.

0 0 0 85 0

View Details

Darrell Evans @mrdarrellevans

2 months ago

You can run effective paid campaigns on $10 a day if your funnel and messaging are tight. Small budget isn't the problem. Loose strategy is. Fix the strategy first, then scale.

0 0 1 147 0

View Details

Darrell Evans @mrdarrellevans

2 months ago

A single purpose landing page will always outperform a page trying to do five things. Give the visitor one decision to make. Every extra choice you add costs you conversions.

0 0 0 136 0

View Details

Darrell Evans @mrdarrellevans

2 months ago

Sales is a diagnostic conversation, not a pitch. If you're talking more than your prospect in a discovery call, you've already lost the deal. Ask more. Listen harder. Propose after.

2 0 3 142 0

View Details

Darrell Evans @mrdarrellevans

2 months ago

Before you launch a single ad, list the top 5 to 7 questions your buyer is already asking. Those questions are your hooks. That's where your creative should start, not with your logo.

1 0 2 171 0

View Details

Darrell Evans @mrdarrellevans

2 months ago

@MelissaOnline Was coffee (always coffee 😆)

1 0 0 17 0

View Details

Darrell Evans @mrdarrellevans

2 months ago

Organic reach on most platforms is in the single digits. If you're relying on organic alone to reach your target buyer, you're not running a marketing strategy. You're running a hope strategy.

1 0 3 183 0

View Details

Darrell Evans @mrdarrellevans

2 months ago

Know your superstar DNA. The thing that comes effortlessly to you is the thing you should be doing more of. Everything else should be delegated or automated as fast as possible.

0 0 1 163 0

View Details

Darrell Evans @mrdarrellevans

2 months ago

Posting content frequently isn't a strategy. It's activity. If your content isn't mapped to a funnel stage and a specific buyer's problem, you're just making noise on a schedule.

0 0 1 99 0

View Details

Darrell Evans @mrdarrellevans

2 months ago

Too many marketers measure last click. Most buyers don't decide on last click. The gap between those two realities is where marketing budgets get misallocated every single day.

0 0 0 96 0

View Details

Darrell Evans @mrdarrellevans

2 months ago

Momentum beats perfection. I've seen businesses spend six months perfecting a launch that a competitor shipped in six weeks, learned from, and iterated past them entirely.

0 0 1 113 0

View Details

Darrell Evans @mrdarrellevans

2 months ago

A welcome sequence isn't just onboarding. It's the moment a new subscriber decides whether you're worth their attention long term. Most brands treat it like a formality. It's not.

0 0 1 130 0

View Details

Darrell Evans @mrdarrellevans

2 months ago

@SuzyHuber And we also want this to be at the initial point of engagement (video, image, subject line etc)

1 0 1 6 0

View Details

Darrell Evans @mrdarrellevans

2 months ago

The best ad copy isn’t written for everyone — it deliberately turns people away.

1 0 1 124 0

View Details

Darrell Evans @mrdarrellevans

2 months ago

If you're doing the wrong thing, AI will just make you wrong faster. Before you automate anything, make sure the strategy underneath it is actually sound.

0 0 0 93 0

View Details

Darrell Evans @mrdarrellevans

2 months ago

34 years of business taught me that customer experience isn't a department. It's a decision that shows up in every touchpoint, every email, every conversation. Own it at every level.

0 0 0 88 0

View Details

Darrell Evans @mrdarrellevans

2 months ago

SEO alone isn't a growth strategy anymore. Content without paid distribution in a crowded market is just hoping someone finds you. Pair both or compete with one hand tied behind your back.