Digiday @Digiday

Authority, insight, and honesty on digital media and marketing. digiday.com New York Joined February 2009

Tweets

102K
Followers

177K
Following

4K
Likes

11K

Digiday @Digiday

a hour ago

The Verge has restructured its audience development team to prioritize loyal readers over traffic and page views. buff.ly/0jKm41E

0 0 1 429 0

View Details

Digiday @Digiday

3 days ago

The objective isn’t to use AI for its own sake; it's to use AI to produce measurable business results. Partner insights from DXC Technology. buff.ly/X3KOG3d

0 0 0 532 0

View Details

Digiday @Digiday

3 days ago

What holdcos risk when they go over the CMO’s head. buff.ly/ZGKW8nh

1 0 1 612 0

View Details

Digiday @Digiday

3 days ago

Creator-led microseries are hot, and brands want in, but everyone's still figuring out the structure of the deals and the content itself buff.ly/bBWgSm1

2 0 1 489 0

View Details

Digiday spoke with Reach CEO Piers North about his plans to make its Google AI content deal a blueprint framework for other LLM deals, and its recent cease-and-desist letter to OpenAI. buff.ly/jQxqPrm

1 0 0 484 0

View Details

Digiday @Digiday

3 days ago

The Independent’s social-commerce revenue edged past its SEO-based commerce revenue for the first time in September, CEO Christian Broughton said at Digiday’s Media Strategies event in London this week. buff.ly/1B3ODDK

1 0 1 505 0

View Details

Digiday @Digiday

3 days ago

Ruggable is shaking up its marketing stack, pulling dollars our of Meta and into ShopMy creators ahead of a potential IPO. buff.ly/cs85KjW

0 1 3 963 0

View Details

Digiday @Digiday

4 days ago

Ninety-six percent of publishers expect AI to create new revenue streams, although the value of AI licensing remains uncertain. Partner insights from Braze. buff.ly/RGpc9K1

0 0 0 489 0

View Details

Digiday @Digiday

4 days ago

At Digiday’s Media Strategies London event on Tuesday, executives weighed new ways to measure audience value, the risks of blocking AI crawlers, the uncertain economics of licensing content to LLMs, and whether agentic media trading is ready for the real world. buff.ly/jIqWfQ5

1 2 3 535 0

View Details

Digiday @Digiday

4 days ago

Wirecutter is expanding beyond affiliate commerce with new categories, franchises and advertising opportunities as AI reshapes search. buff.ly/BrusbxK

0 0 2 547 0

View Details

Digiday @Digiday

4 days ago

Speakers decry 'UMPs' as the new ad networks, with talk far outweighing understanding. buff.ly/YCC7l5C

0 0 0 565 0

View Details

Digiday @Digiday

4 days ago

Why Dentsu thinks entertainment is the next agency account up for grabs. buff.ly/JeaEuKO

0 0 0 978 1

View Details

Digiday @Digiday

5 days ago

Kristi Argilyan, evp and Chief Commercial Officer, The Trade Desk Every CMO is dealing with the same squeeze. Finance is going through budgets line by line and wants proof. Meanwhile, the data that’s supposed to back up that spend is more fragmented than it’s ever been. Programmatic has more data than ever, and marketers still […] buff.ly/6KiQcKU

0 0 0 541 0

View Details

Digiday @Digiday

5 days ago

The digital advertising ecosystem is being transformed as AI unlocks speed, intelligence and new avenues for growth. But both publishers and marketers are realizing that simply having more monetization capabilities and buying options doesn’t necessarily lead to stronger business outcomes. Partner insights from Google Publisher Connections. buff.ly/NH2fHYN

0 0 0 571 1

View Details

Digiday @Digiday

5 days ago

The future of verification is intelligence that improves the decision before money is spent, not a receipt for what happened afterward. Partner insights from Peer39. buff.ly/BEQ48wx

0 0 0 450 0

View Details

Digiday @Digiday

5 days ago

Guitar brand Fender and amp-maker Marshall both recently launched content series aimed, in part, at improving their visibility in AI search answers. It’s part of a greater pattern. buff.ly/ezY7c5Q

4 0 0 571 0

View Details

Digiday @Digiday

5 days ago

LLMs have widened the brand. Ikea’s CMO thinks the basics still hold. buff.ly/8wb3LU1

1 1 3 719 0

View Details

Digiday @Digiday

5 days ago

This week’s Future of TV Briefing looks at how “more videos from smaller creators” is the recipe for success on TikTok Shop. buff.ly/pepusWo

2 0 0 699 0

View Details

Digiday @Digiday

6 days ago

This year’s Digiday Awards finalists demonstrated how innovation, audience insights and multiplatform storytelling can work together to create more engaging and accessible experiences. Their work reflected a focus on understanding audiences, reaching them across channels and turning creative investments into measurable results. These nominees represent a media landscape where effective storytelling must balance experimentation with […] buff.ly/630I22Q

0 0 4 837 0

View Details

Digiday @Digiday

6 days ago

As search behavior changes, brands are having to communicate more clearly, credibly and consistently across a wider range of channels and sources. Partner insights from DMEXCO. buff.ly/BttKkNM