afaqs! @afaqs
The most trusted source for all things media, advertising, marketing - afaqs! News and analysis at your fingertips! linktr.ee/afaqs India Joined April 2009-
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Diwali shoppers need more than discounts. Better UX, transparent checkout and reliable delivery updates can turn first-time buyers into loyal customers. More here: afaqs.com/news/guest-art… #UXDesign #Ecommerce #FestiveShopping #ConsumerTrust
Swiggy’s Durga Puja campaign brings women from Shonagachi and Kumartuli artisans together to sculpt a Maa Durga idol, drawing on the tradition of ‘punya mati’. More here: bit.ly/4sfoF5s #Swiggy #DurgaPuja #PurposeDrivenMarketing #CulturalTraditions #Storytelling
JioHotstar expands into Nepal through a DGO partnership, bringing Indian films, originals, reality shows and live sports to local audiences. More here: afaqs.com/news/media/jio… #JioHotstar #OTT #Streaming #DigitalEntertainment
AD - Fuel tech goes well beyond the pump, and BPCL’s recent KBC spotlight offered a glimpse of just that! From UFill, which makes refuelling more convenient with advance UPI payments, to Extreme Weather Grade Diesel designed for temperatures as low as -40°C to -42°C, the initiatives showcase two very different sides of fuel innovation.
AD - That upgrade you’ve been putting off? @RelianceDigital's festive sale brings exchange bonuses of up to ₹20,000 and 50% off the second product! More here! afaqs.com/news/marketing…
Madhuri Dixit and Ranbir Kapoor discuss legacy in PNG Jewellers’ festive campaign, ‘Unstoppable Legacy’, before revealing the brand behind their conversation. More here: afaqs.com/news/advertisi… #FestiveMarketing #BrandStorytelling #Jewellery #Campaign #CelebrityEndorsement
Sai Abishek of Skydance shares how POGO is adapting to changing viewing habits through richer storytelling, evolving animation and real-world engagement to connect with today’s young audiences. More here: afaqs.com/news/media/how… #POGO #KidsEntertainment #Animation #ContentStrategy #AudienceEngagement
Cadbury Celebrations’ Diwali campaign turns everyday neighbourly squabbles into sweeter reunions with a box of festive treats. More here: afaqs.com/news/advertisi… #Cadbury #DiwaliCampaign #FestiveGifting #Storytelling #ConsumerEngagement
Campa brings Durga Puja to life through branded Kolkata trams, pandal activations and creator-led explorations of the city. More here: afaqs.com/news/ooh/campa… #Campa #DurgaPuja #FestiveMarketing #BrandActivation #CreatorMarketing
#PeopleSpotting⚡: Varun Mundhra joins DreamStreet, part of the Dream11 family, as head of marketing and growth, moving from Motilal Oswal Financial Services. More here: afaqs.com/people-spottin… #DreamStreet #Leadership #Marketing #BrandBuilding
#PeopleSpotting⚡: Archana Balaraman joins Tata Consumer Products as senior vice president and business head for Organic India, after over 14 years at Britannia Industries. More here: afaqs.com/people-spottin… #TataConsumerProducts #Leadership #FMCG #Marketing
Ayushmann Khurrana fronts Just In Time’s festive campaign, highlighting watches as thoughtful gifts that reflect personal connections. More here: afaqs.com/news/advertisi… #JustInTime #FestiveCampaign #Gifting #BrandStorytelling #Advertising
Dentsu Creative Isobar taps into 1980s Hindi cinema and small-town drama to spotlight BGMI’s Collection Level feature through two films. More here: afaqs.com/news/advertisi… #Dentsu #BGMI #GamingCampaign #DigitalAdvertising #CreativeStrategy #BrandStorytelling
Anmol Biscuits’ ‘Ami Pujo Shuni’, conceptualised by Meraqi Digital, captures Durga Puja through a visually impaired man’s experiences of sound, scent and connection. More here: afaqs.com/news/advertisi… #DurgaPuja #FestiveCampaign #Storytelling #BrandStorytelling
This Dussehra, let your creativity rise above the clutter and make your brand story stand out! The 4th Edition of afaqs! Brand Storyz Awards is your chance to showcase your best content marketing work and earn the recognition it deserves. 📅 December 18, 2026 📍 Holiday Inn, Aerocity, New Delhi 👉 Submit your entries and put your best work in the spotlight: events.afaqs.com/brandstoryz/Aw… #afaqs #BrandStoryz #BrandStoryzAwards #ContentMarketing #Creative #Content #Advertising #Marketing #Agency #ContentMarketingagency
AAAI launches its first Creative Council, led by Josy Paul, to foster collaboration, mentorship and fresh ideas across India’s advertising industry. More here: afaqs.com/news/advertisi… #AAAI #AdvertisingIndustry #CreativeLeadership #Mentorship #IndustryNews
How did Parle-G become a household staple? Explore the full case study on afaqs! to discover how affordability, nostalgia and distribution built a lasting brand. More here: afaqs.com/casestudy/food… #ParleG #BrandStrategy #BrandBuilding #ConsumerBehaviour #Marketing #Insights
From heartwarming stories to festive surprises, which ads made this season memorable? afaqs! rounds up its top Navratri and Durga Puja campaigns of 2026. More here: afaqs.com/news/advertisi… #FestiveAdvertising #BrandCampaigns #Navratri #DurgaPuja #Advertising #Marketing
#PeopleSpotting⚡: Nouran Hassan joins Snap as Head of Communications for MENA & APAC after nearly eight years at Spotify. More here: afaqs.com/people-spottin… #Snap #Leadership #Communications #MediaIndustry
AD - What’s hustle without a soundtrack? NESCAFÉ has teamed up with Spotify to turn Gen Z’s many passions into a Hustle Anthem, backed by creator stories and films celebrating different kinds of hustle. Know more! afaqs.com/news/marketing…
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