Muse was built in two weeks, and it's now the fastest-growing AI product since ChatGPT.
but it took Meta 7 months to make it work every single time.
here's what those 7 months looked like:
> 100+ specific agent behaviors tracked in a spreadsheet
> each with its own eval and a launch-blocking threshold
> versions that passed 80 and failed 20 didn't ship
> a specially trained Muse Spark 1.3 was the first to go green on all of them
> under 200 people across model + product
OpenClaw peaked and disappeared. people had magic moments, but most of the time it didn't work, so they stopped using it.
Meta learned from that. reliability IS the product.
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remember when Shopify CEO Tobi Lutke told the whole company "no new hires until you prove AI cant do the job"
everyone laughed
16 months later Sam Altman says Tobi is the only CEO who got AI right, and that "he's 6 to 8 months ahead of every other CEO"
here's how Tobi thinks: