IAB Tech Lab @IABTechLab
IABTechLab is a global nonprofit consortium engaging a member community to develop foundational tech & standards for growth/trust in the digital media ecosystem iabtechlab.com New York, NY Joined September 2014-
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Our CEO breaks down why the industry needs to focus on publisher economics, how reduced measurement visibility risks shifting budgets toward walled gardens, and why open-source tools like Trusted Server give publishers back agency in their own ad stacks: okt.to/48JBgc
Join #IABTechLab's UK Agentic Bootcamp on Tuesday, 3 November! We'll break down the latest AAMP updates, deliver live demos of Buyer & Seller Agent SDKs, and show you how to deploy these protocols in your business! okt.to/dSnfgY
Agentic AI is the next frontier for programmatic media. Don't miss #IABTechLab CEO Anthony Katsur at the IAB Sweden's Programmatic Day 2026 on October 21 where he'll share how AAMP establishes open, trusted standards for AI-driven buyer and seller agents: okt.to/iqTa65
Join us at #IABTechLab's Agentic Bootcamp on October 21 in NYC, where Sigma Software will be showcasing a live UI demo for the AAMP Seller Agent alongside hands-on breakouts on the evolution of agentic ad tech. Space is limited to register now: okt.to/f7pPkD
In #IABTechLab’s upcoming webinar, you'll see a live demonstration of how Trusted Server recovers lost publisher signals and improves page efficiency along with a step-by-step guidance on implementation and tech integration on October 28. Sign up today: okt.to/m2Q7yK
Cross-platform impression measurement for CTV is still harder than it should be. Vinod Panicker from Amazon Ads, joins us at #InternationalSummit on November 5 to look at how OM SDK can standardize impression measurement across streaming platforms: okt.to/NAhU7d
Programmatic CTV offers endless data signals, but making sense of them remains a massive challenge. At #IWantMyCTV on Nov 12 Philo’s Kyle Turner will tackle how to tame massive data volumes so buyers can extract clear, actionable intelligence: okt.to/XU4eka
Check out #IABTechLab's latest explainer video on our YouTube page breaking down how OpenProposal expands the AAMP framework across the entire RFP lifecycle to help buyers evaluate more options and sellers land on more briefs. Watch now: okt.to/z6olgK
Going server-side is becoming essential for publisher success. Don't miss #IABTechLab's upcoming webinar on October 28 that will break down actionable implementation steps, signal restoration live demos, and integration strategies for tech partners: okt.to/fcv34g
Programmatic CTV efficiency starts with shared accountability. OMG's Ben Hovaness will break down the practical application of these standards and share how establishing shared business norms helps drive effectiveness. Register now: okt.to/AY8wml
Achim Schlosser, VP Global Data Standards at Bertelsmann, has spent his career shaping standards for data use, privacy and AI. Hear how Content Monetization Protocols (CoMP) give publishers a path from scraping to usage-based revenue: okt.to/ZkvmMW
At #InternationalSummit, join identity expert Anna Schenk from ID5, a leader in privacy-centric identity infrastructure to dive into identity in the agentic era and reveal how standardized adaptive frameworks can bridge AI, digital, & offline touchpoints: okt.to/H9Kefd
The future of agentic AI in ad tech arrives in SF tomorrow for #IABTechLab's West Coast Symposium. Expect an afternoon of live demos, technical roadmaps, and new industry standards. For the chronic procrastinators, a few last-minute tickets remain: okt.to/kMtU4E
As CTV inventory rapidly scales, the line between "premium" and "made to look premium" has never been blurrier. FreeWheel and PMG will talk about inventory signals, supply-chain verification, and what it really takes to prove media value in today’s market: okt.to/q62scT
Joe Varvara, VP of Sales & Marketing at Supertab, has 18+ years in creator and publisher monetization and will show how open standards combined with infrastructure like Supertab Connect can turn AI access into revenue at #InternationalSummit on November 5: okt.to/Atp67r
Missed the #IABTechLab's AAMP 3.0 & OpenProposal webinar? Watch the replay now to see how AAMP 3.0 is bringing agentic advertising directly into the RFP stage! Check out the full replay here: okt.to/nub0AL
Autonomous AI agents are rewriting advertising by planning media, negotiating inventory, and optimizing campaigns end-to-end. Join Databricks at #InternationalSummit as they explore where value lands when software autonomously executes the ad lifecycle: okt.to/FsJSyx
Agentic AI isn't just coming to ad tech, it's already executing transactions in production. In 5 days, explore hands-on AI agent architectures, OpenProposal standards, and real-world guardrails at #IABTechLab's West Coast Symposium in San Francisco: okt.to/dhZzu4
What happens when an AI buying agent approves a $21,600 deal on a $20,000 budget? Catch HyperMindZ at our West Coast Symposium to break down how to build deterministic guardrails that keep autonomous ad-tech agents on budget and how OpenProposal fits: okt.to/bTl7pA
CTV ad formats have officially grown up. Sit down with Rakuten TV’s Julia Bourke and Jill Wittkopp for a chat on how CTV ad formats are evolving and what that means for platforms, advertisers, and the viewer experience at #InternationalSummit: okt.to/0ay1Gc
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